Staying in touch with customers and prospects keeps your products or services in their minds. Regular, targeted emails – with professionally designed newsletters deepen customer relationships, position you as an expert in your field, build trust among your prospects, promote special offers, grow your email list and increase revenue.
You must have a professional-looking site if you want your business to be taken seriously. Since most consumers now search for products, solutions and information online prior to engaging a salesperson, your website is often the first chance you have at making a good impression on a potential buyer. We’ll help you make a great impression.
Brand & Identity
Brand and Identity are much more than just a logo and a tagline. While a top shelf designer can form the visual foundation for your branding, your customers are the ones who will define your brand, based on the core values of your organization and the value you deliver. Our branding specialist will help you bring out those core values and create an identity across all your marketing assets that will give you the immediate market recognition you’re looking for.
SEO = Search Engine Optimization
These days, customers are 60% of the way through the purchasing cycle before they make their first contact with your salesperson. Customers look for solutions online using search engines like Google, Bing and Yahoo. Our SEO specialists ensures that your content contains the right words – the Key Words – that your target customers are using when they search for the types of solutions, products and services you offer.
Never miss a follow-up again. Create customized experiences for your customers and your prospects using HubSpot’s industry-leading marketing automation software. These tools shepherd your prospects through the sales funnel, enabling them to identify their specific areas of interest, while you provide them with valuable content designed to reinforce your expertise, build trust and retain customers for life.
Once you've done the hard work to get visitors to your website, the next critical step is to convert them into leads for your business. The best tool you can use to accomplish this is a well-conceived landing page. A landing page is a web page that enables you to capture a visitor's information through a lead-capture form. Our Inbound Marketing specialists craft and test your landing pages to ensure that your conversion rates continue to increase right along with the quality of your leads.
Get impeccably detailed results of all your marketing efforts, both online and offline, by using state of the art analytical tools. Understanding analytics gives you the data you need to decrease poorly performing tactics while increasing budget for those things that work. Never again will you have to wonder if your marketing dollars are working effectively.
Social Media Marketing
Social media should be driving 30% of your website traffic. If you’re not using the right social media channels, or using them incorrectly or ineffectively, you’ve got a tremendous opportunity for upside revenue growth. Whether it’s Facebook or Pinterest, Twitter or Instagram, our social media specialists will ensure you have a world-class presence in the channels and communities where your customers are spending their time.
Posting regular, high quality, informative articles on your website’s blog will dramatically improve your company website’s rank in search (SEO), increasing website traffic, while establishing your expert status and fostering high levels of trust in your customers and prospects. Our staff of content creation specialists will incorporate your branding, identity and expertise into authoritative articles that will showcase your company’s deep expertise in every aspect of your business.