Inbound marketing and content marketing have gained widespread adoption in many industries in recent years. According to HubSpot, in 2013 more than 60 percent of companies surveyed are now employing inbound marketing strategies, with a growth of more than 50 percent per year. The data shows that primary metrics such as website traffic, leads, cost per lead and customer acquisition costs are all dramatically improved using inbound and content marketing.
Marketers are no longer wondering whether or not to start inbound marketing; they are instead asking "How?" and "When?"
If you have studied methodologies recommended by HubSpot and the Content Marketing Institute, you know successful implementation of inbound and content marketing takes strategy, planning and resources. To create the right content that will attract qualified buyers and help them to become your customers, you need to answer some important questions:
What to ask yourself...
What are my goals for digital marketing?
Who are my buyers, and what are there needs?
How well is my website working to find new buyers?
How are we generating new sales leads, and are they qualified?
How well are we managing our sales pipeline?
Are our Sales and Marketing teams on the same page?
When is it time to make a sales call?
There are many other questions that will guide you through building an effective inbound marketing program and plan for 2014 and beyond. The problem is that most companies without real experience in inbound and content marketing are not sure how to answer these questions and are certainly not prepared to create a strategic plan. In our experience, companies that invest in a 60-day assessment are able to get started faster and produce meaningful results sooner than those that do not.
To help you answer these questions and create a plan that will produce results, we have designed our Foundations Assessment and Plan to get you on the right track and moving forward with inbound and content marketing.
In just a short time, you'll have your hands on a rock solid plan for the future.
Foundations Assessment and Plan
Get a comprehensive Assessment and Plan in 60 days or less
Complete review and recommendations for marketing strategy
Review and recommendations for website, SEO and lead generation
Review and recommendations for content marketing
Review and recommendations for sales pipeline management, marketing automation and CRM integration
Comprehensive Plan and Budget for implementing inbound and content marketing
Contact Comfort Media Group to get started!
Comfort Media Group 2136 Bristol Pike Bensalem, PA 19020