Digital Marketing For Contractors
Improve your online presence and grow your business through digital marketing with CMG.
Get started with a conversation, or download a guide to get yourself started!
Campaigns
We help brainstorm and create marketing campaigns for contractors. Not every business is the same, and crafting the right campaigns at the correct times of year is a key to successful marketing.
- Email Marketing & Automation
- Social Media
- Google Pay-Per-Click
- Video Production
- Landing Pages
Content Creation
Website content designed to turn your visitors into leads.
We create content that is designed to educate and attract new customers to your business. With a combination of SEO-driven content, such as:
- Blog Articles
- Videos
- Case Studies
- Webpages
- E-Books
SEO
Being found on the internet is something every company is striving for. When someone hops on a search engine looking for a company to help them solve a problem, we want them to find yours!
Through a mix of SEO-rich content and best SEO practices, we can help you rise up the rankings on search engines across the internet. Being found online is more important than ever, so talk to the experts today and see how we can help you grow your SEO!
“If you are looking for a way to always be following up with your leads, this is the best way to do it. Comfort Media created the automated system to do this for us. The best thing I have ever done for my business.“
Mike Cappuccio
NETR Inc. – Boston, MA
“I’ve had the pleasure of working with the Mingl team in various capacities since 2013 and have been very pleased with both their creativity and adaptation to the constantly changing electronic media world.”
Bob McAllister
Comfort Now – Somer’s Point, NJ
“Don and his team have helped us improve our monthly lead generation by over 300%. Inbound marketing will be part of the R.F. Ohl marketing strategy for the foreseeable future.”
Steve Ohl
RF Ohl – Lehighton, PA
Email Marketing
This is the single most important thing you can do.
Staying in touch with customers and prospects keeps your company top-of-mind when customers need help. Smart, no-nonsense emails build trust, deepen customer relationships, position you as the local home comfort expert.
Websites
You must have a mobile website. Its’s a fact of business life. Since most consumers now search for products, solutions and information on the Internet before they pick up the phone, your website is usually the first chance you have at making a good impression.
Make it count.
Video
In recent years online content has been shifting to video and your customers have begun to expect it. Video offers a better way to engage with your prospects and has proven to be a hugely successful marketing play. Product videos can increase purchases by 144%. After all, 95% of consumers retain communicated information through video, while only 10 percent retain information from reading.
Search Engine Optimization
SEO drives HVAC contractors crazy. It can be expensive, and hard to understand.
But it’s this simple.
Google and other search engines deliver your website to searching buyers when the words on your website match the intent of the search.
We make sure your website content is in line with the topics buyers are searching for. The topics that make you money.
Marketing Automation
We have found that automated emails accomplish two HUGE things:
1. They create better sales appointments resulting on more one-call-closes.
2. They keep you top-of-mind from season to season and year to year as families grow, people move and systems break down and die.
Automating your educational emails removes human error and gives you the edge on all your competitors.
Landing Pages
Once you’ve done the hard work to get visitors to your website, the next critical step is to convert them into leads for your business.
The best tool you can use to accomplish this is a well-conceived landing page.
A landing page is a web page that enables you to capture a visitor’s information through a lead-capture form.
Our proven landing pages and offers turn anonymous website visitors into appointments.
Analytics
We measure and analyze every advertising and marketing dollar you spend to determine what works and what doesn’t.
Armed with this information, you will be able to know if your newspaper ads, billboards, radio and TV spots are working.
On the digital side, everything is measurable down to the click and the penny, and we track it all for you, and then review it with you twice a month.
You will never wake up to find you’ve blown thousands of dollars on an ineffective campaign again.
Social Media Marketing
Social media should be driving 30% of your website traffic.
If you’re not using the right social media channels, or using them incorrectly or ineffectively, you’ve got a tremendous opportunity for upside revenue growth.
Whether it’s Facebook or Pinterest, Twitter or Instagram, our social media specialists will ensure you have a world-class presence in the channels and communities where your customers are spending their time.
Blogging
Posting regular, high quality, informative articles on your website’s blog will dramatically improve your company website’s rank in search (SEO), increasing website traffic, while establishing your expert status and fostering high levels of trust in your customers and prospects.
Our staff of writers and video production specialists will incorporate your branding, identity and expertise into authoritative articles and videos that will showcase your company’s deep expertise in every aspect of your business.