4 Tips For HVAC Marketing In 2026 – AI And More

It’s 2026, and HVAC companies are doing all sorts of things to promote their businesses. The question is, what is the right thing to do for your HVAC marketing? Well, luckily there are a lot of right answers. Not every HVAC business is the same, and every company should tailor their strategy to what fits its needs. 

We have been working with HVAC companies since 2012, helping them develop marketing strategies that will grow their business, and help them meet their goals. Over the years, we’ve seen things change, and with those changes, we all have to adapt. 

In this article, we’re going to talk about HVAC marketing in 2026. We’re going to go over some of the things you should be doing, and what you can forget about. If you want to speak to one of our marketing professionals, give us a call at 215-649-7822, or contact us online.

How To Use AI For Your Marketing

Right now AI is a hot topic in marketing. ChatGPT and other AI software have given people access to a brand new form of content creation that was never possible before. Using AI has become not only a great tool, but also a fun hobby. But, you have to know exactly how to use AI, and what it’s best for. Relying on it too much, or with no oversight, could be problematic. 

Using AI To Create Strategies

AI can help you craft and execute business and marketing strategies. It can help you streamline your operations, and give you ideas about what you should be focusing on. From a marketing perspective, you can use AI to help you develop a marketing strategy that will aim to achieve your business goals. 

Using AI To Create Content

AI can be used to create content, but you want to be careful with this. Content like blogs, social media posts, newsletters, videos, emails, etc. can all be generated using AI. This should be done with human oversight always, and done with caution. 

Know your audience. Do they want to see AI videos? In most cases the answer is no. Consumers want to watch humans, and know that the business they are relying on are real people who they can depend on. Now in some cases, using AI to create a funny or engaging video may be beneficial, and a fun idea! But for the most part, you want to create real videos people can relate to. 

When it comes to creating copy like blogs, webpages, emails and social media posts, AI can be very helpful. But, it can also be inaccurate, or sound inauthentic. You are going to want someone reading these pieces, and ensuring accuracy, as well as touching it up to make sure it’s readable and engaging. 

Create Videos

Video continues to be one of the most relevant forms of content you can create for your marketing. From social media to youtube and google, video is being served and consumed more now than ever. Video is a great way to showcase your work, push brand awareness, promote your products and services, and more. 

We have been creating videos for HVAC contractors for over 10 years now. There are some things that change, like the cameras we use and the placement of the videos. But, there are some things that don’t change, like showing happy customers who tell a story that other potential customers can relate to. 

Click Here To Read About The 4 Videos Your HVAC Company Should Have

Creating Human Experiences 

With the increasing reliance on digital experiences we go through when interacting with businesses today, we are seeing a lack of human interaction. One of the most frustrating feelings is trying to get in touch with a company and having to jump through hoops to actually speak to a human. 

This lack of human interaction has made the human experience more valuable. While it’s important to focus on digital marketing, automation, etc., it’s also important to stay active in the community and create these human experiences.  

This can be done in a few different ways: 

• Hosting live events: BBQ, giveaway, showroom walkthroughs
• Participating in community events: Trunk or treats, sponsoring youth sports, attending conventions/homeshows, etc.
• Volunteer in the community: Find ways to give back and be seen around the community. Pick a charity or community service your organization can participate in. 
• Make it easy to speak to a human: If you use an automated service, make it easy for a person to speak to a human. Too much AI or automated interaction can drive a potential customer away. 
• Post pictures and videos on your social media that show your team working, and being out and about in the community. Employee spotlights once a week/month are great ways of humanizing your business. 

Optimize Your Google Business Profile

Google is the world’s number one search engine, and it is certainly the most widely used in our area of the United States. Ensuring that your Google Business Profile is listed and accurate is crucial to being found online. 

Here are some of the things you need to ensure are accurate: 

• Business Hours
• What You Offer (Services, Products, Etc.)
• Where You Are Located 
• Photos Of Your Work
• Name, Address, Phone Number (NAP)
• Description Of Your Business (Family Owned, Years In Business, Etc.) 

Along with having your information listed, there are some things you should be doing regularly to optimize your profile: 

• Get Reviews And Respond To Them – As long as they are good reviews, the more the better! Showing visitors that you are consistently working in the area and that your customers are happy goes a long way. 
• Post Photos/Videos Of Your Work – Posting photos and videos regularly shows that you are working all the time, and helps boost your profile. 
• Make Posts Regularly – Along with posting photos, Google gives you a space to post links, articles, etc. Post something once a week/month. 

Ensuring your profile is up to date, accurate, and active is a great way to promote your business and improve your visibility. 

Creating A Digital Marketing Strategy For 2026

We hope these tips help you out, and send you in the right direction when it comes to marketing for your business in 2026. There is certainly a lot you can do on your own, but having a professional help you out is usually the quickest way to achieve your marketing goals. 

Comfort Media Group has been marketing for HVAC businesses since 2012. Our experts have created content and built strategies that helped HVAC businesses grow all over the United States. If you think you’re ready for some help with your HVAC marketing, give us a call at (215) 649-7822, or contact us online!