Using Videos For Your HVAC Company’s Marketing
Video is one of the most important forms of content you can create for your HVAC company’s marketing strategy. It’s not the only thing you should be doing, but it’s one of the most popular forms of content that people consume today, and gives potential customers another way to get to know your company.
We have been creating marketing videos for over 10 years. In that span, we’ve produced all different types of videos, and have learned a lot in the process. Whether it’s a 30-second commercial you need or a full-length case study video, we’ve done it all.
If you are exploring video creation for your company, give us a call at 215-649-7822 or contact us online. One of our video experts can help you map out your project and take the necessary steps to getting your videos created!
What Kind Of Videos Do You Need?
As we’ve mentioned, we create all sorts of videos, particularly for home services companies, like HVAC contractors. Over the time we’ve been working with these companies, we’ve discovered some of the most effective ways to market their services through different videos.
Case Studies & Examples Of Your Work
Some of the most common videos we create are case studies that showcase the best work of a client. These videos can be anywhere from 2 minutes to 20 minutes, but we find that most of them come in between 3-8 minutes.
A case study video showcases the problem a customer had, and the solution your company provided to fix it. If the homeowner is willing to give an interview, we also sit down with them to lay out the reasons that decided to choose your company, and how happy they are with the new system.
Case studies are perfect to place on your website, and spread throughout your social media channels. We usually cut these down into 15 and 30 second teaser clips for social media reels and stories as well.
Commercials (Showcasing A Product, Service, or Special)
If you are going to run commercials on tv, or ads for social media or on a streaming service, you will want some videos created that focus on a product, service, or a special you are running. These are usually 15 seconds, 30 seconds, or 60 seconds in length. These videos are usually sales focused, and less educational than the case studies.
“How To” Videos
Some of the most popular videos a company can create are educational videos that focus on an aspect of the business that consumers may have questions about. “How to…” videos can help you improve your searchability and SEO for your website. They are also very helpful for visitors, and can help you gain trust and authority within the industry.
Think about the questions you hear from your customers. The chances are, they are searching these questions on Google, Yahoo, Youtube, etc. If you are creating informative, educational videos that answer these questions, they’ll hopefully find your content, and can turn into a potential new customer.
Branding Videos
Getting your name out there is important. Sometimes you simply need some videos that talk about who you are, what services you offer, and where you are located. You are going to want people in your area to know who you are, so when it comes time to contact an HVAC contractor for their home comfort needs, your name is familiar.
How To Get Started Creating Videos
The first step in getting your video production started is doing some research and brainstorming ideas of what videos you want to create. The fact that you are reading this article means you are headed in the right direction!
Once you know what kind of videos you are looking to create for your business, it’s time to find a video production company. If you have the marketing team in house with the proper equipment and skills to create videos, you are certainly a very unique HVAC company. The chances are you are going to have to hire a company to create your videos.
We recommend looking at some examples of the videos they have created in the past, and see if you like the work they’ve done. You may also be able to get a few more ideas of what you’d like for your business after seeing some of their work.
Once you find a company you like, schedule a free consultation and start planning your video project!
Producing Videos For Your HVAC Business
If you think it’s time to get started on your video strategy, give us a call or contact us online! We have filmed hundreds of videos for HVAC contractors throughout the country, and we can help you out as well. One of the video experts here at Comfort Media Group can help you brainstorm, plan, and create your videos.
Give us a call at 215-649-7822 or contact us online. We look forward to helping you out with your video project!
