Digital marketing onboarding kit
Access checklist, client email, and intake form — all in one place.
0 of 24 items collected
Website
CMS login (WordPress, Webflow, Squarespace, etc.)
Admin-level access preferred
Hosting / domain registrar access
GoDaddy, Namecheap, Cloudflare, etc.
FTP / SFTP or cPanel credentials
Analytics & tag management
Google Analytics 4 property access
Editor or Administrator role
Google Tag Manager container access
Google Search Console property access
Paid advertising
Google Ads account access
Add as admin via account settings
Meta Business Manager access
Ad account + page + pixel access
LinkedIn Campaign Manager access
TikTok Ads Manager access (if applicable)
Microsoft / Bing Ads access (if applicable)
Social media
Facebook page admin access
Instagram professional account access
Via Meta Business Manager
LinkedIn company page admin access
X (Twitter) account access
YouTube channel manager access
Email marketing & CRM
Email platform access (Mailchimp, Klaviyo, HubSpot, etc.)
CRM access (HubSpot, Salesforce, Zoho, etc.)
Field service management new
HouseCall Pro — team member access
Admin role so we can view jobs, customers, and reviews
HouseCall Pro — review management access
Needed to monitor and respond to customer reviews
SEO tools
Semrush / Ahrefs / Moz account access
Google Business Profile access
Brand assets
Logo files (SVG, PNG, EPS)
Brand guidelines / style guide
Subject: Kicking off — a few access requests to get us started
To: [Client name]
Hi [First name],
Excited to get started — welcome aboard!
To hit the ground running, I'll need access to a few of your digital platforms. Below is the full list. Don't worry if some don't apply; just share what you have and we can work through the rest together.
WEBSITE & HOSTING
• CMS login (e.g. WordPress, Webflow, Squarespace) — admin access preferred
• Hosting/domain registrar (e.g. GoDaddy, Namecheap, Cloudflare)
• FTP/SFTP or cPanel credentials (if applicable)
ANALYTICS & TRACKING
• Google Analytics 4 — please add [your email] as Editor or Administrator
• Google Tag Manager — container access
• Google Search Console — property access
PAID ADVERTISING
• Google Ads — add [your email] as admin
• Meta Business Manager — ad account, page, and pixel access
• LinkedIn Campaign Manager (if running LinkedIn ads)
• TikTok Ads Manager / Microsoft Ads (if applicable)
SOCIAL MEDIA
• Facebook page admin
• Instagram (via Meta Business Manager)
• LinkedIn company page admin
• X (Twitter), YouTube (if applicable)
EMAIL & CRM
• Email platform (Mailchimp, Klaviyo, HubSpot, etc.)
• CRM (HubSpot, Salesforce, Zoho, etc.)
HOUSECALL PRO
• Team member access — admin role preferred so we can view jobs, customers, and campaign performance
• Review management access so we can monitor and respond to customer reviews
• To add us: go to Settings > My Team > Add Team Member and invite [your email]
SEO TOOLS
• Semrush / Ahrefs / Moz — if you have an active subscription
• Google Business Profile
BRAND ASSETS
• Logo files (SVG, PNG, or EPS preferred)
• Brand guidelines or style guide
The quickest way to share most of these is by adding [your email] as an admin/user directly within each platform. For anything requiring shared passwords, I recommend using a password manager like 1Password or LastPass so credentials stay secure.
Let me know if you have any questions — happy to jump on a quick call to walk through it together.
Looking forward to it,
[Your name]
Business info
Website access
Analytics & ads
Social media handles
Email & CRM
HouseCall Pro new
SEO & other tools
Brand assets
