Our Mission:



Our Philosophy 

Our values are based in personal responsibility, honesty, transparency and respect. We keep things above the line and expect our clients to do the same.

We do our best to educate and implement these various products and services in ways that will continue to benefit the contractor season after season, long after we’re gone.

We are still small enough that we care about our clients and their businesses. Our clients will tell you. They feel it.


Our Team


Comfort Media Group:
Origin Story

Ron Musser was an HVAC contractor being bombarded by shiny objects and conflicting advice from every angle. He was ready for a change.

Don Lafferty was an experienced traditional  marketing professional on the leading edge of the emerging digital and social media space, but he was on his own and struggling to scale his business. 

When Mike Gospadarek introduced them, Comfort Media Group was born; a digital marketing company with an intimate understanding of the challenges of HVAC contractors, focused completely on the goals of HVAC contractors, 

Now, through collaborative partnerships with Mitsubishi Electric, Carrier, The Unico System and a number of HVAC equipment distributors, Comfort Media has grown to become the digital market partner for contractors targeting aggressive growth.

CMG is a HubSpot Gold Partner, managing implementation of marketing automation  across a wide spectrum of contractors of all sizes.

Marketing Pro


Don Lafferty Sr. 

Don spent over 20 years as a sales and marketing executive in the high tech manufacturing space before becoming a leader in the emerging digital and social media space back in 2005.

When Ron Musser hired Don to help ECI Comfort with Facebook advertising, they knew they were onto something big.

He continues to lead in the digital marketing space focusing on the unique challenges of HVAC contractors nationwide.

HVAC Expert


Ron Musser

After spending almost 30 years in the HVAC and home heating oil business, Ron founded Comfort Media group with Don Lafferty and Mike Gospadarek in 2012 with the goal of making effective, common-sense digital marketing accessible to other HVAC contractors.

He is CMG’s subject matter expert and speaks at industry events nationwide, showing other HVAC contractors what he’s learned in the digital marketing trenches.

Director of Operations


Don Lafferty Jr.

Don Jr. is all about service, internally and externally. He is our lead HubSpot power user and customer relationship manager as well as our Director of Ops.

Creative Wizard


Dan Kelly

Dan is the video production manager for CMG. He also dabbles in things like graphic design and web development.

Writing, Research, Etc.

Whitney Hoffman

One of the founders of Podcamp, and an original digital adopter, Whitney is CMG’s content production manager and director of client social media.

Writer / SEO


Jack Firneno

Website Development



Amit Patel
Parag Patel
Jvalen Prajapati

Graphic Design


John Langan

The master of graphic design, Johnny can whip up a meme like nobody’s business.

What clients think of us…


“If you are looking for a way to always be following up with your leads, this is the best way to do it. Comfort Media created the automated system to do this for us. The best thing I have ever done for my business.

Mike Cappuccio
NETR Inc. – Boston, MA


“I’ve had the pleasure of working with the Mingl team in various capacities since 2013 and have been very pleased with both their creativity and adaptation to the constantly changing electronic media world.”

Bob McAllister
Comfort Now – Somer’s Point, NJ


“Don and his team have helped us improve our monthly lead generation by over 300%. Inbound marketing will be part of the R.F. Ohl marketing strategy for the foreseeable future.”

Steve Ohl
RF Ohl – Lehighton, PA