What Are The 4 Types Of Videos You Need For Your HVAC Business?
Video has become one of the most powerful tools for HVAC contractors to attract new customers, build trust, and close more sales. Video is one of the most popular forms of content on social media and is now a key component of marketing strategies. Not every HVAC company is the same, but they could all use videos to help promote their business.
In this article, we’re going to go over 4 types of videos every HVAC company could use, no matter what size or where they are located. We’ve been creating videos for HVAC companies for over a decade, traveling all over the country, working with incredible contractors who are looking to step up their video marketing efforts.
If you’re wondering where to start, here are the four types of videos every HVAC business needs in its marketing library. If you want to speak to one of our video specialists, give us a call at 215-649-7822, or contact us online!
1. Case Study Videos: Showcase Your Best Work
Some of the most common videos we create for HVAC companies are case studies. Case study videos are your chance to tell real customer success stories — and showcase some of your best work. You can let your happy customers do some of the talking, but even if they don’t want to be on camera, you can feature your work, and how you solved the homeowner’s problem.
These videos walk viewers through the problem a customer faced, the solution your team provided, and the finished product. Maybe it was a family whose second floor was always too hot until you installed a ductless system, or a homeowner who finally upgraded to a heat pump from an old, inefficient furnace.
Why they work:
- They provide social proof that your company can solve a homeowner’s comfort problems, no matter how big or small.
- They show potential customers your process, professionalism, and what they can expect when they work with your company.
- They showcase homes and problems that are just like theirs, in areas they are familiar with. This all helps them pick up the phone and call your company when they decide they need help with their home comfort.
Case study videos vary in length. Some can go for up to 10 minutes, but you want to have different versions. Long form, some that are closer to 3 minutes, and then also shorter clips of 60, 30, and 15 seconds to use in different situations. Here is an example of a case study video:
2. How-To Videos: Educate and Build Trust
When homeowners have questions — like “How can I change my air filter?” or “How do I set my thermostat?” — they’re searching online for quick, reliable answers. YouTube and Google are places people go to for an explanation and someone to walk them through the answer.
That’s where how-to videos come in. These short, educational clips establish your company as a trusted local expert. You’re not just selling — you’re also helping and educating.
Why they work:
- They boost your SEO by answering common search questions.
- They keep people on your website and YouTube channel longer.
- They show that you’re knowledgeable and genuinely care about helping customers.
If people are finding your videos and you are answering their questions, you are likely the company they will call once they need help from a professional. If you aren’t answering the questions for potential customers, someone else will!
Here is an example of a How-To video:
3. “Who We Are” Videos: Introduce Your Team and Tell Your Story
Sometimes you just need to let people in your community know who you are.
Your “Who We Are” or “About Us” video should highlight your company’s history, services you offer, your service area, and the values that make your business unique. Think of it as the cornerstone of your brand identity — a video that sits front-and-center on your homepage and social media profiles.
Why they work:
- They help potential customers get to know you before calling. They show where you work, what you have to offer, and keep you in front of the eyes of your community.
- They humanize your brand and reinforce your local roots.
- They keep you top of mind for when someone needs to call a local HVAC company.
Check out a “Who We Are” video here:
4. Ads and Product Feature Videos: Drive Sales and Awareness
If you want to highlight specific products, systems, or promotions, ads and product feature videos are a great way to do that. These videos feature a particular system or service that you’d like to sell more of. These videos can feature the benefits of the system, how they solve a comfort problem, the cost of the system, etc.
These videos are also great for promoting the benefits of regular maintenance or repair services. If you want to sell a particular product or service, why not have a video that highlights it?!
Show the energy savings of a new high-efficiency heat pump, the convenience of a Wi-Fi thermostat, or the reliability of a standby generator. These videos are perfect for:
- Paid social ads (Facebook, Instagram, YouTube)
- Local TV and OTT streaming spots
- Website landing pages and email campaigns
We like the keep these videos shorter, preferably around 15-30 seconds. This way, you can get your message across quickly, without losing the attention of your audience. If this product is something they are interested in, you have let them know you offer it, and given a quick synopsis of the benefits that come along with this product or service.
Here is an example of a Product/Service feature video:
Creating Videos For Your Business
As we said, not every home services company offers exactly the same thing, or operates the same, but each one could use these types of videos for their marketing strategy. In a world where video is more important than ever, you don’t want your potential customers watching competitors’ videos, or contacting them when they need the help of a professional.
At Comfort Media Group, we specialize in helping contractors plan, script, film, and distribute professional-grade videos that grow their business. Whether you’re already creating videos and want to take the next step, or just starting out, we can help you tell your story — and turn viewers into customers.
Contact Comfort Media Group today at 215-649-7822 to learn more about our video production services for HVAC and home service businesses.
